fait maison presents Cupcakes For A Cause


For the first time ever, fait maison is coming to you live! That means, you don’t  just have to contend with drooling over photos of my bakes online, you can actually get to taste them! In support of #GivingTuesdaySG, a campaign to create a national day of giving here in Singapore, I will be giving away hundreds of my handmade cupcakes to raise funds for cat rescue work.


Behind the scenes at the making of promotional material for #GivingTuesdaySG

What is #GivingTuesdaySG?

Originally launched in New York City last year to encourage giving right after the highly consumeristic Black Friday and Cyber Monday, #GivingTuesday™ is a campaign to create a national day of giving at the start of the annual holiday season. It celebrates and encourages charitable activities that support non-profit organizations. Singapore is the first Asian country to join in this global day of giving, which will occur on Dec 3 this year. 

Why cat rescue?

If you told me a year and a half ago that I’d be raising funds to help cats on the streets of Singapore, I’d think you were crazy. But three cats in under a year later, I won’t blame you for calling me the crazy cat lady. In September last year, my husband and I found and rescued our first kitten off a rooftop. We named him Pepper, raised him and fell in love with cats. Then we adopted Churros and Brie, all rescued off the streets as kittens, and all named after food.


My fur kids… Churros (ginger boy), Pepper (B&W boy) and baby Brie (Siamese cross girl)

In the process of adopting our cats, I discovered there were many kind angels who rescue and rehabilitate community cats in crisis all round our island. Most of them do it out of their own free will and their own pockets. And while I do not have the physical resources to help these cats in crises, I’ve learnt that I can help by giving financially toward their usually hefty medical bills. The last time I made cupcakes to raise funds from amongst friends enabled me to contribute partially to the medical costs of rescuing Queen Mimi, a terribly sick Persian cat who was probably abandoned by breeders who had no further use of her. Thankfully, she was rescued, rehabilitated and is now ready to be re-homed!


From left, a kitten we found a home for after her sister got run over by a car; a mother cat we are sending for sterilization; Queen Mimi the rescued persian at the vet hospital.

‘We can judge the heart of a man by his treatment of animals.’  ~ Immanuel Kant

In light of Typhoon Haiyan, you might ask ‘why not give to more urgent causes or humanitarian relief work?’ To be honest, I made the decision and shot the video before Typhoon Haiyan struck and thought long and hard with whether to change the cause. But I decided not to when I realized that the emergence of a greater need somewhere does not diminish the seemingly smaller-scale needs everywhere else. The presence of more needs just signifies a greater need to give. So I will (and hope you will too) donate money to relief work in Philippines, but at the same time, I will continue to sell my cupcakes to raise funds for cat rescue work in Singapore.

How can you help?

If you would like to help me help cats, my cupcakes and I will be The U Factory in Gillman Barracks this coming Saturday, Nov 30 from 11am – 5pm. Each cupcake will be on sale for $3 and they are also available in boxes of 4 ($12) or a dozen ($35). As we are expecting a crowd, it’ll be best if you can pre-order and then collect them on Saturday to ensure you get what you want.


Cupcake flavours on sale include Chocolate with Salted Caramel above, Red Velvet, Carrot Cream Cheese and Fresh Strawberry.

Besides cupcakes, feel free to come hang out with us at The U Factory, an experimental platform currently housing other F&B concepts like Maison Ikkoku (brunch and coffee), Rakusaba (laksa ramen!), Travelling Cow (ramen burger food truck!), a vegan bakery plus Japanese craft beer! And to sweeten the deal, my friend and fellow Fly Entertainment artiste, singer-songwriter Jill Marie Thomas will be in da house belting out tunes with her acoustic guitar from 3-4pm. So come have a cupcake or two and chill out with us in the courtyard!

See you on…

Nov 30, 2013  (Saturday)
11am – 5pm

Gillman Barracks
Boiler Room, Blk 39 #01-10



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